Set-up
The structure of the campaigns, the ads and measurement of the agreed actions.
Services / Advertising and traffic
Bring the right audience to your offer
We set up campaigns on TikTok Ads, Telegram Ads, Google Ads, Facebook Ads and Instagram Ads. We connect the adverts, landing pages and measurement, then review agreed actions and adjust the campaigns.
The task it solves
The offer exists, but interested people do not reach it, and the results of campaigns are hard to measure.
Who it suits
- You are launching a product or service.
- Your website has an offer but needs relevant visitors.
- Current campaigns need a review of creative, setup and measurement.
- Campaigns across multiple channels need coordination.
What you get
- Review of the offer, audience and enquiry journey.
- Channel selection and campaign structure.
- Copy, graphics and video from approved assets; 3D content where useful.
- Campaign setup and landing-page review.
- Measurement of agreed actions and enquiry sources.
- Testing, adjustments and reporting.
We connect advertising, the website and the enquiry into one path
We choose platforms by audience, prepare materials, set up measurement and adjust campaigns based on the data available.
- 1
The ad
The platform and the format follow the audience and the market.
- 2
The landing page
The offer is clear and the action you need is easy to see.
- 3
The enquiry
The agreed action is measured and appears in the report.
How it is done
- 1
Brief
We define the offer, audience and intended website action.
- 2
Creative
We prepare copy, graphics and video around the approved offer.
- 3
Setup
We configure campaigns, destinations and agreed measurement.
- 4
Launch
We submit adverts and check their links and tracking.
- 5
Review
We assess available data and adjust targeting, messages or creative.
What we will need from you
- Your website, brand page or offer description.
- Target markets, audiences and restrictions.
- Access to ad accounts and analytics.
- An agreed budget, assets and a contact responsible for enquiries.
What is agreed separately
- The platforms and markets where the ads run.
- How much copy, graphics and video need to be prepared.
- Which pages of the site receive the visits.
- Which actions are measured and which consent requirements apply.
- The period of work and who runs the ad accounts after launch.
- The format and frequency of reports.
This is not a fixed package: the scope follows your task and is agreed before the work starts. Nothing here is mandatory: the services can be ordered on their own.
What is agreed separately
We do not tie everything into one mandatory package: each part can be ordered on its own.
Regular management
Watching the campaigns, adjustments and reporting for the agreed period.
Producing materials
Texts, graphics and video for the ads: the amount depends on the platforms and formats.
Advertising budget
The cost of impressions and clicks. Agreed separately from the cost of the work.
Improving the landing page
If the page does not make the offer clear or the result measurable, it is improved as separate work. 3D is not required for this.
Technical details and limits
- Delivery depends on platform review, policies and auction conditions.
- Measurement can be limited by consent choices and browser restrictions.
- Campaign performance varies with demand, the offer and the destination page.
Advertising platforms
Five platforms, selected for your task
TikTok Ads
Video creative and campaigns for short-form video.
Telegram Ads
Sponsored messages leading to a channel, bot or website.
Google Ads
Campaigns for search intent and suitable ad formats.
Facebook Ads
Campaigns for selected audiences and re-engagement.
Instagram Ads
Visual adverts and video adapted to the placements.
What reporting looks like
A report that shows the path from an impression to an enquiry
This is how we present the course of campaigns: period, platform, metrics, trend and an explanation of the actions. It is a Smart Key interface that follows the familiar logic of an ad account.
Demonstration data
CTR 1.23% · Cost per click $1.18 · Cost per 1000 impressions $14.48 · Cost per action $35.97
| Platform | Impressions | Clicks | CTR | Target actions | Spend | Cost per action |
|---|---|---|---|---|---|---|
| Google Ads | 34,125 | 997 | 2.92% | 38 | $1,962 | $51.64 |
| Telegram Ads | 67,112 | 725 | 1.08% | 29 | $332 | $11.45 |
| Instagram Ads | 127,288 | 1,094 | 0.86% | 25 | $1,015 | $40.59 |
| Total | 228,525 | 2,816 | 1.23% | 92 | $3,309 | $35.97 |
The target action in the example is a submitted form on the landing page. In a real project the definition is agreed in advance. Amounts are in US dollars. The cost per click and per thousand impressions follow an average topic; in a real project they depend on the niche, the country, the season and competition.
How we read the report
An example of reasoning on made-up data, not the outcome of a project.
- What we noticed
There are enough clicks, but the share of target actions is noticeably lower on one of the platforms.
- What we changed
We compared the landing page and the sources: on that platform the ads led to a long form.
- What we check next
We will check on the same ads whether the share of target actions changes after the form is shortened. The old version is kept for comparison.
A Smart Key demonstration interface. It is not an ad platform account, the figures are made up and do not belong to a real client; showing it does not imply a partnership with the platforms. Payback is not calculated here: it needs sales and revenue data.
How the work starts
A sample audit and the working materials
The first step is an audit: it answers the same questions for any business. Below are its structure and the materials you receive during the work.
What the audit covers
- Goal and measureWhat counts as an enquiry and which target we hold
- The visitor’s pathWhere traffic comes from, where it lands, where it is lost
- Platforms for the taskWhich of the five platforms fit and why
- Landing pageWhat stops an enquiry: a list of changes
- Ads and materialsWhich variants we test first
- Budget and measurementHow the budget is split for testing and which events are counted
- The first 30 daysWhat launches, what we watch and when we decide
Working materials
- A media plan by platforma table: platform, task, format, the question it tests
- Ad variantstexts and formats for the first tests, with no promise of a result
- A list of landing page changeswhat to change so the path to an enquiry is shorter
- Report structure and a glossary of measureshow to read the figures: what counts as an enquiry and where each measure comes from
A sample structure. It is not a client audit, not a project result and not a promise of figures: there are no numbers here.
Common questions
Do I need to order a new website?
No. Advertising can be commissioned separately. We first review the destination and how the agreed actions can be measured.
Does the service fee include media spend?
The advertising budget is agreed separately from setup, management and creative production.
Do we need to launch on every platform?
No. Channels depend on your audience, market, offer and budget. Format availability is checked before launch.
Is 3D content required?
Only where it helps explain the offer. Campaigns can use photography, video and other approved assets.
Next step
Choose platforms and the work you need in the builder, or discuss the task. The advertising budget is agreed separately.
Choose services
Find out what your project will need
Choose a task and get the scope of work, the list of materials needed and the questions for a cost estimate.
What should your advertising achieve?
Share your website or brand page and tell us about the offer. We can discuss channels, creative and scope.
Discuss a project